Breaking through growth barriers 📈

How to overcome your agency's biggest growth challenges...

Author

Jesse Gilmore
May 09, 2024

Welcome back to The Agency CEO (by me, Jesse Gilmore at Niche in Control).

Every Thursday, I send you a quick 10-minute read on the tools, tactics, and systems that the top 1% of agency owners have used to scale their businesses to $100k/mo and beyond.

Before we dive into today’s newsletter, we have a big announcement for our readers đŸ‘‡ïž 

Niche in Control’s Spring to Life Special 🌿

I'm looking for 8 marketing agency owners who want to:

  • increase operational efficiency by 20% or more

  • 2X their qualified leads without spending $ on ads

  • and reclaim 8-10 hours per week to work ON the business

Between now and May 13th I'm offering:

  1. 50% off for the next 8 who enroll

  2. Extra 1:1 session with me (valued at $1,000)

  3. Access to 2x live 120 minutes sessions a week

  4. Unlimited access to program for the next 12 months

If you've been thinking about growing your agency (or on the fence about joining for a while) then now is the right time.

If you’re interested, simply reply to this email!


Now, this week, we're tackling a topic that might keep you awake at night: the growth challenges preventing your agency from achieving its goals.

Let’s dive in 👇

“An annual goal should be a goal that you or your team cannot achieve unless you grow beyond who you are now. It’s a goal that you’ll only achieve if you lean into your Becoming Self, and your team leans into their version of a Becoming Self.”

Stalled Growth: A Thing of the Past

Growth barriers are frustrating. Growth barriers are stressful. And above all else, growth barriers can stop your agency dead in its tracks. 

You’ll always face growth barriers and challenges, but you don’t have to roll over and hope for the best. 

The first step is the most important.

You have to identify and acknowledge the barriers standing in your way.

  • Recognize external challenges like limited client retention strategies, inadequate marketing, and capacity issues.

  • Acknowledge mindset blocks, such as self-imposed limitations on agency growth.

Once you’ve addressed those two categories, our path forward is more clear. Here’s what comes next:

  1. Streamline your service offerings: Focus on high-value services that differentiate your agency and align with your ideal client's needs. Eliminate services that no longer support your growth vision.

  2. Invest in scalable processes and automation: Implement efficient workflows to handle increased demand without overwhelming your team. Use project management software and automation tools to simplify repetitive tasks.

  3. Develop a high-performing team: Attract and retain top talent aligned with your agency's vision and culture. Create growth pathways that foster engagement and reduce turnover.

  4. Strengthen client relationships: Cultivate loyalty and referrals by prioritizing long-term relationship-building over short-term sales. Position your agency as a trusted advisor through client education initiatives.

  5. Focus on conversions: Build a marketing plan that resonates with your ideal clients. Use case studies and testimonials to reinforce credibility and gain their trust.

ACTION ITEM: Complete the first step and then turn your attention to the next five — but don’t bite off more than you can chew. Start with one technique for breaking through growth barriers. Master that and then move on. Let me know how this approach impacts the growth of your agency!

Whenever you're ready...here are 3 ways I can help:

  1. Learn About the ‘Leverage for Growth’ Method

Are you an agency owner looking to elevate your business to 7- or 8-figures but not sure how to break through the plateau? Learn how to strategize your path to exponential growth. Learn about the ‘Leverage for Growth’ method and how it’s helped hundreds of agency owners get their time back and grow their business. Learn More.

  1. Get Your Guide to Freedom!

Ready to revolutionize your agency operations for more freedom and scalability? Exclusive for our subscribers: snag a special discount on "The Agency Owner’s Guide to Freedom." Just a few clicks away—answer three simple questions to transform your agency's future. Claim Your Copy

  1. Subscribe to Our YouTube Channel 

Access hours of free video content for agency owners. We’ll walk you through how to transform your mindset, build systems that scale, hire efficiently, and more. 👉 Subscribe to the Channel

Until next week! 👋 

Jesse & team.

How did you like today's newsletter?

Let us know what you liked, didn't like, and what you want us to cover in future emails.

Login or Subscribe to participate in polls.