Building an offer that sells itself 🙌

Welcome back to The Agency CEO (by me, Jesse Gilmore at Niche in Control).

Every Thursday, I send you a quick 10-minute read on the tools, tactics, and systems that the top 1% of agency owners have used to scale their businesses to 8-figures and beyond.

This week, we’re discussing how to craft a value-driven, psychologically-powered offer that differentiates your agency from its competitors.

Let’s dive in 👇

The agency space is packed. While you’re “heads down” in operations, your competitors are taking steps to best you. It’s stressful to juggle your day-to-day while looking over your shoulder. 

And guess what? 

If you pay too much attention to your competitors — and not enough on your agency — you’ll begin to lose ground. 

That’s a concern. A big concern. But it doesn’t have to be that way.

Instead, there’s a solution: crafting value-driven offers that spotlight benefits over features.

Leverage The Psychology Behind Purchases

I’m no psychologist, but I do know how to leverage the psychology behind why consumers make a purchase. And if you master that, you also master the ability to accelerate your agency’s growth.

So, how do you do that?

It’s simple. Start by forgetting about the services you offer. Instead, turn your attention to the tangible benefits these services bring to your clients.

Agencies often mistake adding more services for adding value. However, real value lies in addressing the gap between a client's current state and their aspirational future. 

By positioning your services as the bridge to their desired outcome, you create a compelling reason for clients to choose you over others.

There’s a lot you can do from a psychological perspective — and we’ll talk about that down the road — but for now, let’s focus on three strategies:

Once you take the first step, there’s no looking back.

The above advice will help you pinpoint a value-driven offer and operationalize it for consistency and scalability.

It’s worked for us and the hundreds of agencies we’ve helped scale — now it’s your turn!

Whenever you're ready...here are 3 ways I can help:

1. Hands On Support

Are you an agency owner looking to elevate your business to 7- or 8-figures but not sure how to break through the plateau? Let's strategize your path to exponential growth. Book a quick 15 min call with me to see if you qualify for our mastermind or coaching program. Click here.

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3. Unlock Your Agency's Potential with 'Association'

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Until next week! 👋 

Jesse & team.