Feel like you're doing everything right but still not closing enough deals?

You're not alone.

We work with TONS of agency owners that feel like they’re great leads slip through their fingers at the last stages.

Here’s one of the first questions we ask them:

Are you recording and analyzing your sales calls? 📞

It’s an incredibly powerful practice that can transform your sales strategy, and it’s a must for continuous improvement.

Why?

Because it allows you to revisit and analyze your conversations to identify patterns, objections, and successful techniques.

First, choose your recording method, and automate it so that your sales calls are all set to record.

The easiest (and cheapest) way is to simply record your Zoom meeting.

(If you’re looking for AI-notetaking capabilities and integration with your CRM, I recommend a tool like Fathom)

The next step is to analyze and learn from your recordings.

Pay attention to objections and how you handle them. Look for common themes in successful calls! Listen to what’s working and what isn’t.

Then, refine your messaging and double down based on what’s consistently working 📝

What’s the most common objection you receive on your sales calls, and what’s the most-effective way you’ve handled it? 

What are words or phrases that make your prospects nod along and REALLY understand the value of your offer?

Answer those questions, and alter your messaging so that you’re leaning into those more successful approaches.

I can’t tell you how effective this practice is.

A lot of times, we’re so caught up in the headspace of selling that we don’t even pay that close attention to the specific verbiage we use.

A thoughtful analysis of what’s working will:

• Help understand your prospects better. 

• Refine your sales techniques

• And ultimately, increase your close rates 📈

We know it works, because this is what we do.

Recording and analyzing your calls will increase the number of deals that you close, but not every agency needs help with that stage.

A lot of the agency owners that we partner with are looking for support in other areas, like:

• Building a lead generation machine that reliably books calls with high-quality leads

• Creating systems that free up 10+ hours/week so that they can focus on working ON the business rather than IN the business

• Developing a mindset that will unlock the next stage of growth for themselves and their business

If any of those are priorities for you and your team, we can help identify and implement the systems that will take you and your business to the next level.

Want to learn more about how we can help?

👉 Book a call with our team here 👈

And of course, stay tuned for more actionable tips in next week's edition of The Agency CEO!

Until next time, 

Jesse Gilmore

CEO & Founder @ Niche in Control