How to close more leads (without being salesy) 📈

Have you ever wondered why some sales professionals seem to close deals effortlessly while others struggle? 

The answer might surprise you. 

It's not necessarily about having the perfect pitch. 

Instead, the key to sales success often lies in what happens before you even pick up the phone.

Let's talk about the pre-call routine – a powerful tool that top salespeople use to set themselves up for success. 

This isn't just about being prepared; it's about transforming your mindset and energy to create meaningful connections with your prospects.

Successful sales isn't about being a smooth talker or a pressure cooker. 

It's about being a trusted advisor – more like a doctor than a used car salesman. 

When you visit a doctor with a headache, they don't immediately try to sell you the latest pharmaceutical. They ask questions, listen carefully, and only then prescribe a solution. That's the mindset you want to cultivate, and it starts before the call even begins.

Picture this:

You're in a quiet room, free from distractions. 

Your phone is on airplane mode, and your computer shows only your script and a blank notepad. 

You take a deep breath, feeling the tension leave your body. 

As you review your prospect's information, you're not thinking about closing a deal – you're genuinely curious about their needs and how you might be able to help.

This state of calm focus doesn't happen by accident. 

It's the result of a deliberate pre-call routine. 

Start by creating the right environment: a quiet space, a good quality headset, and only the essentials in front of you. 

Then, work on your internal state. Center yourself with deep breaths and let go of any attachment to the outcome of the call.

Here's a powerful technique many top salespeople swear by: affirmations. 

Record yourself saying positive statements about your abilities and the value you provide. Listen to these affirmations as part of your morning routine and right before your calls.

The beauty of this pre-call routine is that it's not about manipulating your prospect. 

It's about putting yourself in the best possible state to truly listen, understand, and help. 

When you approach calls this way, sales becomes less about pushing and more about problem-solving.

Consistency is key. Make this routine a habit, and you'll find yourself naturally entering a focused, confident state before each call. 

Over time, you'll approach your sales conversations with a genuine desire to understand and help your prospects.

Now, as we all know, sales is only one piece of the puzzle when it comes to scaling your agency. 

Imagine if you could apply the same level of structure and intentionality you now have in your sales calls to every aspect of your agency.

That's where the Agency Alliance Mastermind comes in. 

We take the same principles of preparation and mindset that I just outlined for your pre-call routine and apply them to your entire agency. 

Our proven method helps you automate your daily operations, streamline your processes, and focus more on strategic growth - including perfecting your sales approach and lead generation.

Ready to take your agency to the next level?

👉 Click here to book a discovery call 👈

In just 15 minutes, we'll identify your agency's bottlenecks and see how we can help you apply these success principles across your entire business. 

There's no obligation, just results.

(For those who qualify and book today, you'll receive a free 30-minute, one-on-one strategy session valued at over $500)

Don't miss this opportunity to transform not just your sales process, but your entire agency.

And keep reading The Agency CEO for more pieces of the process every week 👋

Until next time, 

Jesse Gilmore

CEO & Founder @ Niche in Control