I'm looking for 123 agency owners who want freedom, not hustle 🎯

My Plan to Empower 123 Agency Owners in 2025

1) Freedom Through Structure

Most agency owners believe freedom comes from working harder.

It doesn’t.

Freedom is built through structure, not hustle.

After years of running businesses where every minute depended on me, I realized I was stuck, not free.

True freedom is about building repeatable systems and processes that allow you to step into CEO mode.

When your business has the right systems, you’re no longer managing day-to-day; you’re shaping the vision, leading innovation, and creating impact.

We’re here to build the systems that allow you to run the business—not be run by it.

2) Transforming Clients, Not Just Transactions

We don’t believe in quick wins; we believe in lasting change.

Our mission is to bring you into a partnership for growth—driven by a vision of freedom, profitability, and fulfillment.

Most “agency growth” programs push sales, hustle, and short-term gain, which creates burnouts and sacrifices other parts of life.

But we believe true success means all areas of life rising together.

This is more than just growth. It’s about transforming how you experience success, so you create a life where you aren’t sacrificing one part for another.

3) The 123

I’ll serve a maximum of 123 agency owners ready to transform.

Right now, I support 24 clients in our Agency Alliance Mastermind.

In 2025, I’m doubling down on this approach with “The 123.”

Once I reach 123 clients, doors close until someone churns or graduates.

The right clients make this model powerful.

The wrong clients need someone to push them to act; the right ones will execute.

I’m a guide, not a lifeline.

4) The 8

In 2024, I paused 1:1 coaching.

Now, I’m bringing it back for 8 select clients.

The 8 will receive personal, unrestricted access to accelerate their transformation.

This is for clients ready to build a $1M+ agency without being tied to daily operations.

They’re not looking for more hustle—they’re looking for systems and scale.

5) Real Scarcity

Chasing leads? Dead to me.

It cheapens the work and weakens the results.

A “maybe” is just a “no for now.”

In my experience, only committed clients get results.

I’m not here to push you into growth if you’re not committed.

That’s why I use a clear buying window.

Either the timing is right, or it isn’t.

You’ll find specific times to join, and when the window closes, it’s closed.

6) Leverage for Growth Method

Every agency faces 3 core issues:

1. Unscalable business

2. Inconsistent revenue

3. Dependence on the founder for every decision

Our Leverage for Growth Method tackles these core problems with five transformations:

1. Time Freedom = Building a business that runs without constant input from you

2. Systems Optimized = Removing founder dependence and micromanagement

3. Scalable Offer Priced by Value = Aligning incentives with client goals

4. Integrated Marketing = Creating a consistent flow of inbound, referral, and outbound leads

5. Empowered Team = Shifting from managing to leading by focusing on your vision

Combining all five elements of Leverage for Growth creates the blueprint for scalable, sustainable success.

This isn’t a one-size-fits-all solution.

It’s a proven framework, refined through real-world agency results, constantly evolving based on what works.

7) The Freedom Anthem

We don’t push. We select.

We don’t sell quick fixes. We build transformations.

We don’t want “maybes.” We work with the committed.

We don’t chase leads. We build systems that attract them.

We don’t offer generic advice. We reverse-engineer proven systems that work.

We don’t sacrifice everything for business growth. We build businesses that allow for life balance.

8) Long-Term Vision: Agency Owners Free from the Grind

Our vision is for agency owners to be liberated from the daily grind.

Your business should be an asset, not a burden—a legacy, not a job.

For us, true success means financial growth with personal freedom.

We’re building a future where agency owners have stability and autonomy, free to live fully, focus on their vision, and make a lasting impact.

Progress So Far

1 hour of client work daily

$30K monthly

24 of 123 clients enrolled

For Those on the Journey

If this resonates, I’m building this publicly, sharing each step along the way.

I’m here for those ready to reclaim their time, take control, and create freedom.

If you’re ready to transform, this is your first invite.

Reply “123” if you’re in.

Until next time, 

Jesse Gilmore

CEO & Founder @ Niche in Control