Are there times when you feel “disconnected” from your prospects?

Yep, that’s gonna happen from time to time. Your goal is to minimize these situations.

We work with countless agency owners who feel like they missed out on a great client because they just couldn’t win them over. 

Here’s what we ask them:

What do you know about the left and right brain? 🧠

Sales conversations must engage both the logical (left brain) and emotional (right brain) aspects of your prospects’ brains.

The left brain provides clear, data-driven reasons why your service is the best choice. Use facts, figures, and case studies to support your claims.

The right brain taps into their emotions by showing empathy and understanding their pain points. Share stories and testimonials that resonate on a personal level.

Okay perfect, now you know how to target a prospect’s left and right brain

The next step is to change your tone. Approach every sales call as a conversation. 

Here’s how…

First, identify the current situation. Ask questions to understand where your prospect is now and what challenges they face.

The next step is to clarify the desired future. Help them visualize their ideal outcome and the benefits they will gain from reaching it.

Then, bridge the gap. Show how your solution can help them transition from their current situation to their desired future.

Success is connected to how you communicate with prospects. 

Don’t “sell them.”
Converse with them.
Connect on a personal level.
Show that you care about more than making money. 

Integrating these psychological principles will:

• Help you build stronger relationships

• Increase trust

• And ultimately, boost your close rates 📈

How do we know it works?

Simple. 

We’ve taught these techniques to hundreds of agency owners. We know what works and what doesn’t.

If you’re all set on the sales psychology side of prospecting, turn your attention to areas like:

• Creating systems to save you time (and money)

• Implementing a system for generating consistent, high-quality leads

• Delegating tasks to key employees

Do any of these resonate? Want to learn more about how we can help?

👉 Book a call with our team here 👈

And of course, stay tuned for more actionable tips in next week's edition of The Agency CEO!

Until next time, 

Jesse Gilmore

CEO & Founder @ Niche in Control