The hidden pattern sabotaging your client relationships 🔺

Every agency has that one client project that goes sideways.
But what if there’s a pattern behind it—one you might unconsciously be perpetuating?

It’s called the Drama Triangle, and it’s quietly eroding your agency’s profitability and peace of mind.

Here’s how it often plays out:

• A contractor delivers subpar work.

• Your client becomes frustrated (the victim).

• You step in to “save the day” by redoing the work yourself (the rescuer).

Sound familiar?

While this feels like the right thing to do in the moment, it creates a damaging cycle:

• You lose time, energy, and profit.

• Your team doesn’t grow stronger or more accountable.

• Your clients expect you to personally fix every issue.

This cycle doesn’t just drain your time and profit—it leaves you feeling exhausted and stuck, like you’re carrying the weight of every client problem on your shoulders.

Break the cycle: Step into the observer role.

The observer avoids the Drama Triangle entirely.

• You maintain professional boundaries.

• You hold contractors accountable.

• You manage client expectations with systems, not stress.

Instead of redoing the contractor’s work, you step back, hold them accountable, and use a system to ensure quality—freeing yourself to focus on growth, not firefighting.

This isn’t about being uninvolved—it’s about being strategically involved. 

It’s about addressing root issues instead of symptoms, preserving your energy for growth, and transforming how you lead.

Taking Action Today

Think about your toughest client relationship right now:

• Are you playing the rescuer?

• What would it look like to step into the observer role instead?

Now, imagine walking into 2025 with a clear plan, confident leadership, and systems that free you from daily chaos. Picture yourself leading your agency with focus and energy, knowing you’re no longer the bottleneck holding things back.

That’s exactly what we’ll do together in The Agency Owner’s 2025 Profit Playbook: 2-Day Masterclass.

In this exclusive workshop, you’ll:

• Perform a deep assessment of your current strategy.

• Identify what’s working, what’s not, and what needs to change.

• Craft a 2025 vision and translate it into a Q1 action plan that drives results.

• Gain clarity, focus, and confidence to lead your agency to new heights.

We’ll meet for two focused sessions on January 13th and 14th, starting at 10 AM CST, with personalized guidance for each participant.

This event is limited to just 20 participants, ensuring you get the attention you need. Spots are filling quickly, so don’t wait.

Click here to learn more and apply for your spot today.

Fair warning: This isn’t for agency owners looking for quick fixes. It’s for those ready to create lasting systems and sustainable growth.

Your next step is waiting—are you ready to take it?

And as always, keep tuning in to The Agency CEO every Thursday for actionable insights to help you build a more profitable, sustainable agency!

Until next time, 

Jesse Gilmore

CEO & Founder @ Niche in Control